Ad Appeal Analysis Essay Example | Topics and Well Written Essays - 750 words

Ad Appeal Analysis - Essay Example In this advertisement, Guess uses the appeal to sex because they want to create an impression that wearing their jeans is sexy. This appeal is also selected for this advertisement to give a clear idea their target markets are the adults. Wearing Guess can also be a symbol of sexy lifestyle. Guess makes jeans for male and female adults who want to feel sexy while wearing this brand of jeans. I think using this appeal can be effective only to those people who want to have sexy image. It can also be effective because it catches the attention of men and women. However, there are also some rational ones who might not find this advertisement convincing at all because the only benefit that they can see is the feeling of sexiness.Appeal to fear is commonly used by marketers in advertisements on health, hygiene, and home security. Usually, it communicates its message indirectly. Just like the advertisement below, it is about taking care of one's heart. It doesn't show the audience what really is happening with their hearts. Instead, it used a scary scene and a line that would make one think. By looking at the picture, I would say that the ad's target markets are those people busy with their work or others who are busy with satisfying their lifestyle that they forget to have their heart checked-up. Appeal to fear is used in this kind of ad because people are afraid to die. Since it is about health, this appeal could make its target segment act immediately. I think the use of appeal to fear is the most effective when it comes to this kind of messages. Heart problems are serious matters that are commonly taken for granted. This kind of ad will serve as a wake up call to the target market. Top of Form Humor Pepsi always comes up with bright ideas on their advertisement. The image below is a very humorous advertisement of Pepsi. It shows that even the straw chooses what soda to sip. Pepsi uses the humor appeal to make retention in consumers' minds. If the audience will see this kind of advertisement, they will take a moment to laugh or smile about it. It just means that it got their attention and it can easily be remembered. This advertisement does not show any particular target segment. I think this kind of appeal is not quite effective. It can be remembered by the consumers but it does not mean that they are convinced to buy this product. Rational The image below is an advertisement of L'oreal that uses rational appeal. If you can take a closer look at the picture, you can read at the right side the enumerated benefits of using this product. One cannot get the message of this advertisement by just looking at the picture. You should take time to read the texts included in the advertisement. Hair issue is quite scientific. That is why rational appeal is used in this kind of advertisement. No one will believe the reliability of the product until they know the chemical ingredients of it. L'oreal used this kind of appeal to clearly tell the consumers what they can benefit from this product and to explain why this product will really work. The target segments of this advertisement are the women who want to have beautiful and healthy-looking hair. I think this advertisement is quite effective because it can tell the market what it really wants to say. It can also be effective in convincing people because of the benefits and scientif ic information laid out in the ad. However, some people are too lazy to read and will just look at the image. References Guess, Inc. (2008). Guess: Advertising. Retrieved November 24 2008 from http://www.guess.com/Advertising.aspx

Wall Street Journal Hospitality Trend-Impact Report Research Paper

Wall Street Journal Hospitality Trend-Impact Report - Research Paper Example intelligence and reliable network to enable them make concrete decisions within the shortest time possible that can aid in solving problems arising at work place and websites. E-business not only increases customer base but also makes the products and services available to global customers in different parts of the world. In the article, Landmark Buildings Make Hotel Comebacks by Lana Bortolot, hotels within New York City transformed from one star to five stars. AKA building was an abandoned building and was renovated by Larry Korman to accommodate high number of visitors touring New York City. Hospitality is groomed in socio-economic and political facets of New York City where skills were injected into individuals to make them appreciate the roles played by tourism in economic stability. Customer Benefit Package is AKA Times culture that is geared towards achievement of consumer satisfaction. Consumer behaviour is given priority and considered in decision making in order to attract new and retain potential customers. In AKA Times, the restaurant and check-in services are maintained by well trained staff who give customer first priority. Customer Benefit Package can therefore, be measured by customer response after the stay. Complains and compliments helps in improvement of nature of service delivery because it aids in identifying weak and sturdy areas. The land mark building in AKA Times Square depicts the modern building that promotes tourism in the society. The building has many businesses within one premise that make accessibility and efficiency easy for instance, Artisanal coffee shop, five star restaurants and a boutique. Hospitality and tourism need modern buildings that can accommodate visitors who stay for long. The building was made city landmark in 2007 and this gives it advantage over other hotels for instance the nearby Texas hotel company FelCor Lodging Trust Inc. which is undergoing renovation. On the other hand, technology and information